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Molson Coors bringing its ‘craft’ beer Blue Moon to Canada | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
SUSAN KRASHINSKY - MARKETING REPORTER

Molson Coors Canada is hoping that a beer by another name will be a sweet selling point for discerning drinkers.

The brewing giant announced on Wednesday that it is bringing its “craft” beer brand, Blue Moon, to Canada starting August 15. The wheat beer will be sold nationally at bars and restaurants, under the name Belgian Moon.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/molson-coors-bringing-its-craft-beer-blue-moon-to-canada/article25744389/
 

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